Google needs a bunch of things set up to properly track your business online and rank.
GA4 (Google Analytics 4) & Pixel (Analytics)
GA4 to see how many visitors are coming to the website, how long they are staying, what pages are they going to the most, and where are they dropping off. This helps us spot website issues and get a picture of the “flow” of our website to customers or clients.
Go here for instructions on setup https://support.google.com/analytics/answer/10447272?hl=en&ref_topic=9303319
Google Tag Manager (Analytics)
GTM will allow us to tag things on our website and track them
There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.
Go here for instructions on setup
https://support.google.com/tagmanager/answer/6103696?hl=en
Google Search Console (Site Analytics)
If you’re interested in improving your site’s appearance on Google Search, and you’re willing to put in a little time learning about search engine optimization (SEO) and Search Console, here is your getting started guide
Go here for instructions on setup
https://support.google.com/webmasters/answer/10267942?hl=en
Google My Business (Organic Search)
If you’re a business and not on google you’re doing it wrong.
Get a GMB set up by going through the setup that google provides, fill in all the information as best you can.
Go here for instructions on setup
https://www.google.com/intl/en_ca/business/
Citations
To help show google were real and we mean business. We need to fill out a ton of “citations”. These are business. “SEO people” will talk about NAP this is Name, Address, Phone number
This is the goal of putting your NAP all over the place – it all needs to match identically and it helps Google look at your website having all these other websites with your NAP on it.
Below are some websites you’ll want.
We recommended 50-100
- https://www.yelp.ca/
- https://411.ca/
- http://www.hotfrog.ca/
- https://foursquare.com/
- https://www.yellowpages.ca/
- http://www.2findlocal.com/
- http://www.brownbook.net/
- https://www.canpages.ca/
BONUS SEO TIP
Getting websites with “authority” can help you rank quickly, the more relevant good backlinks you have from “authority” websites the more your website will benefit if you have a “dofollow” link on their website – the best is getting it in the footer since it’s tied to ALL the pages..
Google Reviews
Get some of your friends and family to write some initial reviews. Reviews build trust, trust is what you need to earn from your client and customer.
TIP
Set up an automated google review email asking for a review after purchasing. This gets them during their feelings of euphoria when purchasing.
